We Miss You!

Besides this being true and wishing we could talk to each and every one of you to update you on our daily happenings, this is also a slogan of one of my personal favorite commercials.

Rozerem is a sleep disorder medicine and although I don't suffer from insomnia, I do love their commercials. I wish I had dreams as interesting as that guy in the ad.

Here's a quote as to the "why?" from Rozerem's president,
"We knew our ads had to cut through the clutter," says Chris Benecchi, senior product manager of consumer strategies for Rozerem. "Typically in ads, you see someone suffering insomnia; then they get a prescription and are ready to face the day. We wanted to create a real-world depiction of what it's like, using the characters to get people to stop and pay attention." He would not reveal ad spending.
To explain the odd juxtaposition of Lincoln with a talking beaver, Benecchi says that in focus groups, the president scored higher than any other character, including Shakespeare and Lady Liberty.
"People liked the beaver in market research for the balance he gave to Lincoln," Benecchi adds. "He's a metaphor for hard-working and diligent, and that is sometimes what prevents people from falling asleep."
The dive captain, who doesn't have any lines, is there simply to add to the surreal environment. "At the end of the day, it's a dream--and dreams can be strange and magical," Benecchi says.
It's simply an awesome set of ads and there are plenty of pics to go along with the actual commercial. To see a few check out the following link www.wemissyou.com . Place the pointer on the different areas to make them talk. I just find the overall premise hilarious, though I think it's sad that the scuba diver has gotten left out in the more recent ads. I hope you enjoy the pics I attached but there are more. My favorite one is where Lincoln and the beaver are in the side car of a motorcycle looking all sad.